«World thinking is poor because it lacks formal creative methods. The methods that I have developed in my 73 books- lateral thinking and parallel thinking -are now widely used in business and in education. What is most precious for me Develop the skill of thinking. Knowledge and information can never be enough. We live in an information age and we need to add thinking skills. »
Esta é a mensagem de Edward de Bono, um dos embaixadores do Ano Europeu da Criatividade e da Inovação.
«Creativity means much more than just arts, dance and painting, and thus Europe urgently needs a figure to take the issue seriously if it is not to fall behind its global competitors, Edward de Bono, who has been appointed ambassador of the upcoming European Year of Creativity and Innovation 2009, told in an interview.»