Convincing someone to change their beliefs is notoriously challenging, as anyone who has tried can attest. A substantial body of evidence from cognitive science indicates that humans are remarkably resistant to changing their minds – even when faced with contradictory evidence. As a psychologist working on belief systems, I’m trying to understand why we’re so resistant to changing our minds and how I can apply data science and AI to tackle this fascinating and complex problem. (TrisevgeniPapakonstantinou, The Alan Turing Institute)